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Communicating Around the World – PR Edition

Monthly Archives: March 2012

As mentioned previously, PPR has been working hard to convince our organization heads at Louisiana Delta Service Corps (LDSC) to invest more time and energy into their social media pages and overall internet presence. Currently the LDSC Twitter page is nearly defunct. Its Facebook is in better shape but could benefit from a little more TLC.

LDSC executives are not completely comfortable with giving us full access and control over the pages, which is understandable but makes it very difficult for us to sustain an effective, cohesive campaign. I would assume PPR will be given more autonomy in this area as our relationship with LDSC continues, but I’m not sure the directors understand the advantages or opportunities their organization could be missing out on without using these sites to their full capacities.

Our target audience in the campaign we are running are mainly young adults– a group which tends to communicate predominately through technology and social networks. Besides this face becoming common knowledge, PPR’s research further confirmed that the best way to reach the audience is via digital media. This implies the importance of having well-functioning sites.

Social media networks should not be underestimated. If used properly, these sites can reach a large number of people quickly and easily; they are also an effective way of monitoring consumers thoughts and behaviors towards the business. They are also a free means to releasing important information and/ or directing people to more detailed info. Social networks also have the ability to bring an organization’s image and missions full circle; they can easily be structured to create a cohesiveness between the different plans, departments and functions of the organization. For example, a company’s website could offer information about a competition it is holding. The website could direct people to its Facebook page to participate. The organization’s Twitter page could then create an interesting “trending topic” that allows participants to comment on the competition and suggest their followers to join in on the fun.

Many organizations do not know how to work social networks, while others simply do not think it is important. Granted, some businesses will not necessarily need the site to survive, but nine times out of 10, they could benefit greatly from them. And although many networks start and fizzle off as most trendy fads do, my guess is that the concept of social networking, in general, is here to stay; so we all may as well join in.

Here are a few articles that may further convince you or your clients to use social media.
10 Little Known Social Media Tools You Should Be Using– NOW

Using Pinterest yet? 13 Tips for Gaining Business Exposure for your Clients

What PR Pros Need to Know about Facebook Timeline for Brands gabriellejenkins
LinkedIn: Gabrielle L. Jenkins

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LSU‘s Manship School of Mass Communication, rightfully, expects PR graduates to have a good understanding of how to carry out research, present to different audiences and implement plans alongside team members. Throughout the past four years, I’ve been forced to do dreaded “group work.” It was only through this  service-learning experience with LDSC that I’ve started to understand the importance and benefits of teamwork in the PR field.

Mind Tools offers an article that shows a cases good list of time management skills. The main areas discussed in the article include:

1.  Goals—Members should be sure they are all on the same page as far as the specific plans and aspirations of a campaign.

  • PPR’s main goal, at this time, is preparing to research focus groups and planning our informational event.

2.  Priorities—The team should tag levels of importance to different things and aspects of the campaign. They should consider the wisest ways to allocate their time, energy and money.

  • We are currently deciding budgeting for flyers, posters, food and video productions. Although all of those things are necessary for our campaign, we have to decide which is more/ most important.

3.  Meetings—It should go without saying that a group of people should meet regularly. It is up to the members, though, to assure that each gathering is an effective use of their time and efforts.

  • PPR has been meeting at least once a week every week. We discuss and plan times and places over a group chatting app, GroupMe.  We also ensure an efficient gathering by all bringing in key points to discuss rather than sitting together and attempting to think of things to say on spot.

4.  Interruptions—Groups should try to minimize interruptions to maximize meeting times.

  • Our usual meetings consist of people texting, emailing and having a few side conversations, but it is minimal and generally has not affected our productivity.

5. Delegations—Each team should be accountable to other members if something is not correctly addressed.

  • Each member of PPR has a specific task to carry out in the group. Our tasks often overlap, though, because we help each other a lot.

6.  Written Communications—Members should consider how much and how well intercommunications are being used.

  • As mentioned earlier, most of our communication is via GroupMe and our e-mail. It’s very useful.

7.  Procrastination—Don’t waste time and meet deadlines.

  • So far, we’ve been staying on top of all of our class and client work.  Up to date, we’ve turned in all assignments to class and have presented logo options to the LDSC execs.

I see now the benefits of having a cohesive, like-minded group of members. It’s a learning process for everyone, and sort of awkward at first. Once everyone is comfortable with each other, the group can be much more productive and creative than one person alone could be.

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